M&S

Mid-weight Creative Designer
Visualiser | 2D & 3D

Visual Merchandising & Display Design

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I have had the privilege of collaborating with M&S for three years, aiming to enhance their identity and shopping experience, drawing shoppers to both their stores and the high street.

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We collaborated on various campaign displays, crafting distinct customer journey experiences and visual aesthetics for each, including Christmas, the Sienna Miller collaboration, M&S Basics, Autograph, 360, and more.

M&S is timeless

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Sitting in a fashion paradox, M&S has constantly provided timeless staples for every wardrobe, whilst setting and keeping up with trends. The direction, was to make the overall experience reflect the quality and conscientious design of the clothes, creating a shopping experience accessible and engaging to every demographic - which has been reflected in their recent engagement statistics and profits.

The spaces we designed became shops within shops - each harbouring a place for individuals to explore and shop, whilst transitioning seamlessly into each other, boundaried and boundary-less. We went on to collaborate with large and small fashion brands in-store, further emphasising the coopetition of an M&S fashion brand in and out of your wardrobe.

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As well as creative ideation, these projects included creating and rigging 3D models, lighting and generating animated run-throughs within Sketchup and Vray, that gave an overview or a walkthrough at customer level.

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